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It all started in 1955 with a young man who delivered newspapers for the Dallas Times Herald. He learned something important: putting the customer’s needs first. He built loyal relationships with his customers by learning to place the paper exactly where each person wanted it. Some people wanted it put in the door, some in the mail box, others wanted it on a porch table away from the dog. Cleon understood that his customers wanted more than a paper; they wanted individualized service on how the paper was delivered! “Our success is based on how we place the paper.” - Cleon Almond
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